( SUCCESS STORY 01 )
One Partnership. Millions of Meaningful Impressions.
To strengthen Salsa Valentina's position as the leading Mexican hot sauce, we developed a sports sponsorship strategy that combined a presence at one of professional baseball's most iconic venues with a 360° communications campaign across Mexico and the United States.
( 360° STRATEGY )
1
THE CHALLENGE
Salsa Valentina sought to reinforce its market leadership while connecting with passionate sports fans through a strategy that extended beyond traditional advertising and created meaningful brand presence across multiple consumer touchpoints.
2
OUR APPROACH
As part of the sponsorship, the brand secured high-visibility placements throughout the stadium during both the regular season and postseason, reaching fans across 81 games.
2.7M
Game Attendance
350M
Broadcast Impressions
52M
Social Media Impressions
3
RESULTS
The sponsorship positioned Salsa Valentina at the heart of one of North America's largest sporting events, strengthening its brand presence through an omnichannel strategy that combined in-stadium visibility, media exposure, and digital reach.
The in-stadium presence became the foundation of a 360° media strategy that expanded Salsa Valentina's reach through television, Liga MX, out-of-home advertising, virtual placements, and streaming platforms such as Disney+, across both Mexico and the United States.
Television
Disney+
Liga MX
MUCHO SUCCESS
Every project is built around a strategic media plan designed to connect brands with the right audiences through impactful experiences, premium media, and strategic partnerships. Discover how we turn business goals into measurable results
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